Clare Jones

what3words is the world’s first addressing system designed for voice – every 3m x 3m square in the world has been assigned an address made of just three words from the dictionary. These 3 word addresses can be used to route cars or drones, used as an address when ordering online, or simply given as a meeting point for a picnic in the park. what3words is used in 170 countries and is being adopted by governments all around the world as an official addressing system. Its investors include Intel Capital, Daimler and Deutsche Bahn.
Clare is the CCO of what3words; prior to this, her background was in the development and growth of social enterprises, including in impact investing. She is interested in how innovative business models can tackle social and environmental challenges, and sits on the board of various UK social enterprises. She studied for an undergraduate degree in English, with her graduate degree in the Geography Department at the University of Cambridge. Clare also volunteers with the Streetlink project, doing health outreach work with vulnerable women in South London.

Why I Tech


Because it’s a place where playing with things – ideas, projects, problems – can lead to seriously big advances or changes in the world. It’s a place where playing around is encouraged, where so often ideas are surfaced because they’re good rather than because of who said them. I love being part of a global community of people who are thinking about how to improve life – in everyday ways and in big ways.

#ada18’s motto is ideas to change the world – my tech idea is


For me, tech-for-good seems to be growing more and more. I love seeing how brilliant people are creating technologies that do good by default – not as an added extra or a nice to have. And I love even more how many women entrepreneurs are leading these – like Sammy Payne of Open Bionics, or Bethany Koby of Technology Will Save Us.