Technology - why it is a great support to solve risky situations (Sara Lozano Pérez)

Technology – why it is a great support to solve risky situations (Sara Lozano Pérez)

Sara Lozano Pérez, Digital Transformation Program Lead at Information Management Airbus Defence and Space GmbH, loves challenges, innovation, technology and people. In this interview, Sara explains how the rule “70% Listen – 30% Speak” contributes to finding ideal solutions to customers’ problems and the role technology plays in this context. Continue reading

#ada18 Dorothee Bär Interview

I can imagine a blockchain-based system for voting machines

(Dorothee Bär)

Digital Transformation has become of high importance in a majority of fields and sectors, be it economy, industry, politics, career or private life. Hence the German government established the new post Minister of State for Digitization in March 2018. Dorothee Bär is the first politician to hold this office in Germany. In this interview she tells us about the best moments so far, her weirdest social media encounters as well as future plans and visions. Continue reading

Sonja Greve

Blockchain – When does it really make sense? (Sonja Greve)

Being passionate about Blockchain, Sonja Greve specialised in this technology. As a member of DB Systel’s Blockchain crew, she drives Blockchain’s flagship topics for Transportation & Logistics products, as well as developing and implementing new products and services for distributed ledger technologies. In this interview Sonja Greve explains why every competitive company should at least be familiar with Blockchain technologies. Continue reading

Scheunert Partner

WHY I LOVE WORKING IN IT by Sabine Scheunert

As a child, I was always fascinated by professions capable of bringing positive change to the lives of others. So, my initial wish was to become a medical doctor for that same reason. Whilst I eventually found myself in a completely different study – specializing in Mathematics in High School and then studying Economical Mathematics and Business Administration at University – a passion for bringing ease to people’s lives continued to thrive inside me. Continue reading

Svenja Falk platforms

Platforms – how SMEs & startups can take part in the future competition of ecosystems (Svenja Falk)

Platforms are controlling the markets. 10 out of the 10 most valued companies in the world are platform companies. For Svenja Falk, Managing Director at Accenture Research, future economic competition will be held between ecosystems and not individual companies. In this interview Svenja explains how SMEs and start-ups can play a role in this competition.

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Sabine Scheunert Mercedes digital

How Mercedes Digital is focusing on users not only drivers (Sabine Scheunert)

Sabine Scheunert’s goal  as Vice President Digital & IT Marketing/Sales at Mercedes-Benz Daimler AG is to conquer new target audiences beyond current Mercedes-Benz Car Drivers. She is tackling this challenge by working in self-organized swarms within the Mercedes Digital Unit to be able to change and adapt quickly. To work together with Sabine you don’t have to be a car nerd in the traditional sense. Continue reading

Simone Menne

How SMEs could keep up with digitization (Simone Menne)

Simone Menne is very happy that her current job as non-executive director for multiple companies gives her more time to think and the possibility for deeper research. She is disappointed that – in the German economy – digitization is seen more often as a threat than an opportunity. In this interview Simone Menne talks about an interesting approach how SMEs (small and medium-sized enterprises) could keep up with the newest technological trends. Continue reading