Sabine Scheunert Mercedes digital

How Mercedes Digital is focusing on users not only drivers (Sabine Scheunert)

Sabine Scheunert’s goal  as Vice President Digital & IT Marketing/Sales at Mercedes-Benz Daimler AG is to conquer new target audiences beyond current Mercedes-Benz Car Drivers. She is tackling this challenge by working in self-organized swarms within the Mercedes Digital Unit to be able to change and adapt quickly. To work together with Sabine you don’t have to be a car nerd in the traditional sense. Continue reading

Simone Menne

How SMEs could keep up with digitization (Simone Menne)

Simone Menne is very happy that her current job as non-executive director for multiple companies gives her more time to think and the possibility for deeper research. She is disappointed that – in the German economy – digitization is seen more often as a threat than an opportunity. In this interview Simone Menne talks about an interesting approach how SMEs (small and medium-sized enterprises) could keep up with the newest technological trends. Continue reading

2 for 1 tickets ada lovelace festival

Special „2 for 1“-offer *limited time only*

Ada Lovelace Festival 2018 is offering „Bring your friends“ tickets for a limited time. Until August 28 you can get two tickets for the price of one.

Ada Lovelace Festival – 2 for 1 tickets

We are happy to be able to release our special offer: „Bring your friend“.

Until 28.08.2018 you will get two tickets to the Ada Lovelace Festival for the price of one.
You just need to write an email to with your names and contact details and Sabine will get in touch with you and  arrange everything for you.

Take a look at our colorful agenda including full descriptions and discover the interesting talks, panels and workshops we have put together. There is something for everyone at #ada18: ADA LOVELACE FESTIVAL 2018 AGENDA

Still need to convince your boss? Here are 5 really strong reasons why you should attend. Hope to see you there!

Kathrin Lemler

Tech kann Dein Leben verändern. Wortwörtlich. Frag Kathrin Lemler!

„Tech hat mein Leben verändert.“ Nicht viele meinen das in einem so wortwörtlichen Sinne wie Kathrin Lemler. Ohne ihren Sprachcomputer Tobii, den Kathrin über ihre Augenbewegungen steuert, wäre sie stumm. In unserem Interview berichtet Kathrin Lemler des Weiteren über ihre ersten Tests mit einem  Brain Computer Interface, welches ihre Gedanken direkt in Sprache umsetzen würde.   Continue reading

Fränzi Kühne diversity

Diversity — den Willen zur Vielfalt laut aussprechen (Fränzi Kühne)

Fränzi Kühne (Torben, Lucie und die gelbe Gefahr) genießt den Komfort von Tech und ist bereit, dafür auch Teile ihrer Privatsphäre preiszugeben. Für sie ist die Frauenquote ein nötiges, wenn auch unelegantes Werkzeug. Deutschlands jüngste Aufsichtsrätin appeliert im #ada18-Interview an alle etablierten Unternehmen, die Diversität leben wollen, den Willen zur Vielfalt auch laut auszusprechen. Continue reading

EdTech Darya Yegorina CleverBooks

(English) EdTech — bringing school subjects to “life” (Darya Yegorina – CEO, CleverBooks)

Darya Yegorina, CEO of CleverBooks, knows first hand how much time it takes to catch up with technology when you have later access. So her mission is to help kids to develop digital skills early.  With her EdTech projects she uses tech like Augmented Reality to bring school subjects to “life”.

Continue reading